Have you ever asked yourself: Why am I doing this? What’s it all for? If you are a Business Owner there is no doubt that at some stage of your career as an entrepreneur, those questions have crossed your mind. But what exactly is the purpose of business?
If asked this question, any random group would say: “To make money of course”. In this short video, Brad Sugars, Founder and Chairperson of ActionCOACH Business Coaching explains the subtle difference in the purpose of business versus the purpose of having your own business;
The Purpose Of Business – is to Profitably Create Raving Fans.
The Purpose Of Having Your Own Business – is to Create Excess Income For Investment.
Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer. However, as Brad explains says in this video:
“the raving fan is important in business. But the raving fan without profit is of no benefit.”
To learn more, watch this short video clip:
If you would like to generate more profit in your business, why not join us at our upcoming Quarterly Business Planning Workshop taking place Thursday 14th April. Click here for more information or to register your place, or give us a call on 01 891 6220.